Frog Design

Alicia V. Mucha
March 11, 2009
Professor Klinkowstein
102 D Paper




“We are a global innovative firm. We help create and bring to the market meaningful products, services and experiences. We understand the culture of technology and the design of business.”

Frog design is an established multi medium design firm working with the world’s leading companies and serving the world’s consumers with innovative ground breaking products and services. This company has worked with gurus such as Disney, GE, HP, Logitech, Microsoft, MTV, Seagate, Siemens, Yahoo! and others. Frog Design was founded in 1969, and is headquartered in San Francisco. However with studios in Austin, New York, San Jose, Seattle, Milan and Shanghai.

“Over four decades, more than one billion people worldwide have been in touch with products and services developed by frog. We have achieved significant revenue growth for our clients, helping them enter new markets, exploit their intellectual property, and create sustainable competitive advantages.”

With a team of more than 400 designers, technologists, strategists, and analysts, Frog design delivers a wide range of services with specialists in various fields of design and technology. Not only is this company limited to great design, they also succeed in the industries of consumer electronics, telecommunications, healthcare, media, education, finance, retail, brand identity, website strategy and development, concept and research, business software, computer products and fashion.



Frog design relates their mission to fully understanding their consumer, to the point of “walking in the consumers shoes.” This in depth devotion to understanding their clientele leads to their success in design and in turn, creating their ideas and forming them into reality. The means by which this company utilizes in understanding their consumers it by living in the culture and seeking out what needs these individuals are craving to have met…ingeniously Frog design creates a product, which meets these cravings, needs and desires. Not only is creating and innovative product which satisfies the consumer top priority, but also, developing and experience when the consumer envisions the brand or uses the products.

“We create lasting brand equity and business impact across multiple organization systems, and technologies.”

This cutting edge design firm enforces strategic planning into the meticulous design process ranging from industrial design to digital media and project management. A devotion to consistency and hard work towards consumer satisfaction is a priority. However, not only is this company’s understanding of the consumer and need of innovative technology impressive, they also try to create products and services which assist in adapting the consumers to the ever changing market quickly.

"Poptimism" a word that sounds unfamiliar in the english language... however, at Frog design this word is a common term invented to fill the void and create a terminology that describes the need to services and products with style and design created for the RIGHT NOW!



The thought process this company uses enforce research, creative expression and the understanding of innovative culture. Understanding that great design in sleek and arises from a simple idea seems to be this company’s key to success, never creating or developing an idea that the consumer cannot relate to or will find unrecognizable. Finally, this company never remains stagnant but is constantly evolving and adjusting alongside the speed of technology and all of its evolutions. Frog design reaches out to their consumer in a variety of ways: magazine, blog, related videso, events and a newsletter subscription, along with the areas already listed above. This company strived to understands consumers, their needs and their culture to create a user friendly product and service which will benefit them as well as the brand image which the company is so determined to upkeep.