Everything in this logo is recognizable at first glance... the colors and symbols all correlate to create an understanding of exactly what the stimulus package depicts.
These logos were designed by Mode Project, a chicago based design firm that designed Obama’s campaign identity. Designers Aaron Draplin and Chris Glass deserve some credit for creating a visible public project which had a part in the winning campaign.
"Color Scheme - I definitely like the color scheme of the Recovery.gov logo. Not to dull and corporate, but not to bright but still exciting. It’s serious, but its also fresh…sort of.
Symbology - Stars, Leaves, The Red Cross, and Cogs. Stars symbolize our flag, patriotism and national pride. Leaves symbolize growth and renewal and green energy. Cogs symbolize work and cooperation. The red cross symbolizes health care. Lots of symbols, lots of meaning packed into a somewhat simple logo."
"Color Scheme - Orange is a color that is almost universally associated with construction. It also gets your attention. The black is a strong color that balances with the orange nicely. Orange also means action to me - something is going to be done, or something is going to happen.
T.I.G.E.R. - I like that this logo uses an acronym (Transportation Investment Generating Economic Recovery) This makes it much easier to remember, and it spells and ACTUAL WORD!!!! How often does this happen with government agencies?"
I am not so much a fan of this logo, it seems to be a little cartoonish and not fit for a professional or government agency.
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